Blog


10
May
Bars are Food Review: Elevate Me! Espresso Cocoa Crunch

We sent our bars in to barsarefood.com for a review and of the seven flavors they chose our "Espresso Cocoa Crunch”. Seems they liked the flavor overall but not the packaging so much, should we tell them that we designed it ourselves in photoshop? Review: Billed as "The world's simplest protein & fruit energy bar”, the flavor of this bar certainly lives up to this intention. Blending whey protein isolate, dates, organic raisins, apples, almonds, cranberries, cocoa, and coffee beans, the product has a very "raw” and homemade flavor to it. It has a dry but chewy consistency, with pleasant...

Kurt Ellingson 12:00 AM


01
May
ElevateMe! Natural Protein Bars - The Story Continued

So we got out the food processor and started working off mom's recipe of whey protein isolate mixed with almonds and various whole dried fruits. We found an old guy with a packaging machine who worked on a per bar basis and we used an inkjet printer to make labels. We didn't want to be just another bar so we chopped each one into 3 bite size chunks. We'd make a batch, drive them in our 1979 Toyota Corona to the wrong side of town to package, then cold-call the stores. After a few months we had like 20 stores...

Kurt Ellingson 12:00 AM


01
May
Welcome to ElevateMe! Blog

I'm Earl the co-owner and co-founder with my wife Trish who wants nothing to do with writing about herself, so you're stuck with me. Since this is blog 1 I guess I'll talk about the genesis of our little protein/energy bar project. We started this little company as all good little companies start, either in someone's parent's garage, basement or studio apartment. Since we moved around back in the early 2000's all of those apply. As college students we were living off student loans and my mom would occasionally fire us some of her little creations, called Power Balls (disclaimer:...

Kurt Ellingson 12:00 AM


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