Bars are Food Review: Elevate Me! Espresso Cocoa Crunch
  Kurt Ellingson 12:00 AM
We sent our bars in to for a review and of the seven flavors they chose our "Espresso Cocoa Crunch”. Seems they liked the flavor overall but not the packaging so much, should we tell them that we designed it ourselves in photoshop?


Billed as "The world's simplest protein & fruit energy bar”, the flavor of this bar certainly lives up to this intention. Blending whey protein isolate, dates, organic raisins, apples, almonds, cranberries, cocoa, and coffee beans, the product has a very "raw” and homemade flavor to it. It has a dry but chewy consistency, with pleasant notes of dried fruit and nuts, followed by decent note of cocoa and a hint of coffee to the finish. All in all, it's a very pleasant and satisfying bar to eat. Nutritionally, this bar has 230 calories, 6g of fiber, and 16g of protein, which is certainly enough substance for us. That leaves us with the packaging, which is the largest area for improvement. Specifically, there's something that's unappealing about the design, especially compared to the better designs of other players in the category. We'd probably say the same for the name, which sounds like something that's more appropriate for a supplement product. Overall, very enjoyable flavor and nutrition, but needs work on the packaging.


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