ElevateME Protein Bars – Update

August 4, 2009 by · 1 Comment 

It’s been awhile, so busy my apologies. Let’s see, we hired a great new Marketing Manager, Coreylee has joined the team and we’re thrilled and excited to welcome her to the team. She has a pretty big job ahead, helping us grow our Elevate Me! bars to feed more hungry athletes, students, employees, employers, kids, teens and well you get the idea. We’re going to be launching some swag so I’ve had a few emails for stuff like t-shirts but keep ‘em coming and if we do it you get the first one produced.

We just signed on with Canadian Sports Centre Pacific so we will be working closely with hundreds of professional and Olympic caliber athletes to fuel their incredibly arduous training, with the Olympics here in a few months the timing is perfect. We’ve already sold tons of bars to the snowboarders, speedskaters, lugers, ski jumpers etc., Now we just need to share our bars with all the pro sports teams out there, once they try them they’re hooked, so that helps.

We’re offering some guerrilla freebies away so let’s start now: the first 3 people to email me at info@prosnack.com and mention the codephrase “Flumoxed by Calamity” will get a free mix box sent in the mail, no strings…offer good now until Aug 7th 2009….keep on enjoying the ridiculous summer heat.

in GOOD health,
Earl Ellingson
Chief ELEVATE ME! Officer

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ElevateME Energy Bars – Economics

June 17, 2009 by · Leave a Comment 

Summer’s about here now and the protein bar industry keeps keeping on. This recession hasn’t affected our energy bar per se, foods are pretty protected from the dips and valleys of economics I guess.

We’ve heard that organics are hurt somewhat as the price is higher and I can believe that. Our unique flavors like the goji berry, acai, matcha and blueberry keep our awesome clients interested. I think its because we’re gluten free and the only simple whey protein bar in the whole wide world too that helps.

In fact, we’re trying to hire our first real bona fide “white collar” employee to push our marketing and sales growth. So if you know anyone with, say, great contacts at Whole Foods USA then send them to me. Of course they should have an MBA and years of experience in the health food industry too. And they have to be super fit and filled with pure energy! And of course we want them to live in Vancouver or move up here too. We’re upgrading our offices and production area to make the bars as we’re bursting at the seams where we are. Calling all experts with nutrition, breakfast and granola bars. We want to hear from you. Once we solidify that stuff and our bigger plant then its time for new flavors and products that will be excellent in quality and nutrition and real whole fruits and nuts and seeds and protein of course.

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Elevate Me Energy Bars – Growth

June 2, 2009 by · Leave a Comment 

Wow 5 months of the year are done, when you do this for awhile everything is measured in yearly quarters and we’re almost done the second one.

Right now we’re balancing our growing family with growing the company. Our staff has been fantastic, especially Kurt, as we have adapted to balancing family and business.

So now we are planning to get back into the business mind-set with some big adventures: new staff to promote our beloved bar, new products that will be creative and excellent, and a new facility, because we’re busting at the seams in our current 2 properties. We need one big one!

Stay tuned for the next Elevate Me! Energy Bars whatever, its going to be good.

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Bars are Food Review: Elevate Me! Espresso Cocoa Crunch

May 10, 2009 by · Leave a Comment 

We sent our bars in to barsarefood.com for a review and of the seven flavors they chose our “Espresso Cocoa Crunch”. Seems they liked the flavor overall but not the packaging so much, should we tell them that we designed it ourselves in photoshop?

Review:

Billed as “The world’s simplest protein & fruit energy bar”, the flavor of this bar certainly lives up to this intention. Blending whey protein isolate, dates, organic raisins, apples, almonds, cranberries, cocoa, and coffee beans, the product has a very “raw” and homemade flavor to it. It has a dry but chewy consistency, with pleasant notes of dried fruit and nuts, followed by decent note of cocoa and a hint of coffee to the finish. All in all, it’s a very pleasant and satisfying bar to eat. Nutritionally, this bar has 230 calories, 6g of fiber, and 16g of protein, which is certainly enough substance for us. That leaves us with the packaging, which is the largest area for improvement. Specifically, there’s something that’s unappealing about the design, especially compared to the better designs of other players in the category. We’d probably say the same for the name, which sounds like something that’s more appropriate for a supplement product. Overall, very enjoyable flavor and nutrition, but needs work on the packaging.

Link: http://www.barsarefood.com/reviews/2009/elevate-me-espresso-cocoa-crunch/

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